Our history

A tale of success
Pasticceria Massera was founded in 1920 in Bornasco – Sala, a small village in the green hills of Serra, in the Biella province. Our story began when the progenitor Luigi Massera opened a little shop which had a wooden oven attached to it, where he produced bread for his own town and the surrounding areas. Times were hard in those days: poverty and suffering fell on the population, but in spite of this the tradition of local cooking was preserved and passed downluigi massera with parents
Luigi Massera child with parents.
from generation to generation. Once a year in occasion of the village fair, Mr. Massera would produced "Torcetto", a biscuit shaped like a doughnut in his oven. After the war, Gino, one of his sons, transformed the old oven into a small laboratory and, with a few changes to the old recipe, started selling "Torcetto" throughout the Biella region on an artisanal production basis, using only natural ingredients: flour, butter and sugar.gino massera working in the oven
Gino Massera at work in the oven.

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